Since 1997, customers from South Bay and the surrounding area have enjoyed individual and personal service referring many of their family and friends to us, their trusted full- service jewelry store. Originally called Derano Jewelers, we were located on the third floor of the South Bay Galleria. In 2001, we opened a second location in South Bay Galleria and named it White Diamond Jewelers. When we merged the two stores in 2004, we kept the name everyone loved…
White Diamond Jewelers.

“You Imagine. We Create.” That’s our motto! Over the years, whether it’s an engagement ring, a birthday present, or a gift for a special celebration like graduation, Mother’s Day, Valentine’s Day, or Christmas, we realize that our customers are creative and their imaginations limitless. With just a sketch or simple description, our jewelry designers are experts at transforming any idea to reflect that person’s heart’s desire.