What if you could get HUNDREDS of people to the door of your business for only $25?
Sounds great, right?
That’s what WalkAbout Redondo does for local businesses along Artesia Boulevard. Having a business on the very busy Boulevard is challenging enough to get people to stop at your location. Having a positive community event that draws people to you is an effective grassroots way to get people to discover or come back to your business. Over the past 5 years that NRBBA has organized WalkAbout, we’ve heard tons of people — even locals who live around the corner — say “I never knew that business was here until I did the WalkAbout!”
We continue to organize this event each year because we believe in supporting our business community and the prudent businesses that take advantage of this opportunity to connect with and build rapport with potential customers during the WalkAbout see value in participating.
Why are we charging this year?
It’s very simple. It costs money to put on an event of this size and to keep it free for the community. We’re collecting a very small fee ($25) for this year’s WalkAbout 2018 from businesses that chose to participate. And $25 is a mere fraction of our cost to run the WalkAbout, which costs thousands of dollars. Your entry fee is considered a marketing expense for the business. Where other forms of highly-targeted and hyper-local marketing typically cost hundreds to thousands per month, we’ve purposely kept the entry fee very low for the businesses. We’re a non-profit and we know what it means to run a business on a tight budget. Promotion, food and marketing the event costs money. Just $25 can help offset some of these expenses and allow us to continue improving this event each year.
Luckily, thanks to the generous members in our local community including BCHD/Blue Zones Project, NRBBA and residents who volunteer hours of their time to help staff and organize the event each year, we save on expenses that would otherwise need to be paid out to support the event and would cost much more. — And for this, we’re grateful!
What does my business get for $25?
- Business listing in WalkAbout Passport (address, phone and web URL)
- Full-color printed WalkAbout promotional posters delivered for display at your business
- Post cards/flyers delivered to your business to promote WalkAbout
- WalkAbout stamp and care package delivered to your business prior to the event
- 2 tickets to BBQ lunch
- Opportunity to donate prize for additional promotion and incentive for winners to return to your business
*PLUS MORE EXPOSURE for WalkAbout 2018*
- Featured as a WalkAbout participating business on NRBBA.org website
- Social Media announcement of participation (Facebook/Twitter/Instagram)
- Featured as Participating Business in email blasts to NRBBA membership (with a link to your website, social media page and/or contact info)
About WalkAbout Redondo
The WalkAbout is a collaboration of efforts by the North Redondo Beach Business Association (NRBBA) and Beach Cities Health District / Blue Zones Project. This family-friendly community event encourages residents, tourists and business owners to safely walk Artesia Blvd. and meet our local businesses in a fun, casual atmosphere. The WalkAbout Circuit is 2.8 miles and a great way to get exercise, while connecting with our local businesses. The WalkAbout Circle follows the sidewalks extending from The South Bay Galleria to Aviation Blvd.
WalkAbout Redondo is a FREE community event supported and funded by the NRBBA. Free BBQ lunch for participants & tickets to win prizes are available to community participants!!
How can I volunteer or help with the next WalkAbout? We value our relationship with each and every partner and volunteer. We rely heavily upon those who are able to dedicate their time and commit to fulfilling tasks to ensure our events are fun, positive and successful. If you’d like to get involved, please connect with us.
How can my business participate in the next WalkAbout? There are many terrific ways for those businesses located on Artesia Boulevard to participate and maximize their exposure to the community and over 300 walking participants through WalkAbout. You can be listed the Passport as a stop on the route, make special offers available for visitors, donate a prize to the opportunity drawing, organize a demo at your business during WalkAbout hours. We request that all businesses confirm their participation in advance in order to be listed on the printed Passport given to over 300 walking participants. If you’d like to participate, please connect with us.